Visual/Textual Hierarchy
PROJECT PROMPT
Create a narrative with an emphasis on either image or text to tell your story. Try not to be too literal with the text and image placement. It is often best to allow the image to go ahead of the text, or to intentionally play with the sequence of image and text that hint, illustrate or even contradict each other. What will the relationship between the appearance of the image and type be? Consider creating a system using found images, photographs with an applied halftone pattern, collage, hand drawn or painted imagery. What kind of type would you pair with it? The typographic appearance will help create your narrative voice, so be just as selective and intentional with the treatment of type as you are with the imagery.
Image Emphasis
Other considerations with image treatment are manipulating and repeating your imagery to create a sequential reading experience. You could use stencils and other low-tech printing methods. You might re-draw, trace, isolate different parts, change the scale, color, medium, abstract it, or rearrange it. You may use text to support images, but try to tell the story with imagery.
Text Emphasis
If you choose to emphasize text, consider creating a narrative that uses two separate texts that play off each other. This is known as metatext. You might invent a system that pokes fun at or tells a separate ‘under’ story. Or perhaps you use two separate found texts that appear on the same page(s) and interact with each other. You may use imagery, but the text must be the main means of telling the story.
*Metatext: A text lying outside another text, especially one describing or elucidating another. —Oxford Dictionary
GUIDELINES
Final book size: Your choice
Binding: Your choice
Minimum spreads: 6
Image and/or text: Choose one to emphasize
Color: Your choice
Paper: Your choice
Printing/reproduction: Your choice
GRADING
25 Points Total7 Conceptual development, 7 Design, 7 Craftsmanship, 4 Completion
Create a narrative with an emphasis on either image or text to tell your story. Try not to be too literal with the text and image placement. It is often best to allow the image to go ahead of the text, or to intentionally play with the sequence of image and text that hint, illustrate or even contradict each other. What will the relationship between the appearance of the image and type be? Consider creating a system using found images, photographs with an applied halftone pattern, collage, hand drawn or painted imagery. What kind of type would you pair with it? The typographic appearance will help create your narrative voice, so be just as selective and intentional with the treatment of type as you are with the imagery.
Image Emphasis
Other considerations with image treatment are manipulating and repeating your imagery to create a sequential reading experience. You could use stencils and other low-tech printing methods. You might re-draw, trace, isolate different parts, change the scale, color, medium, abstract it, or rearrange it. You may use text to support images, but try to tell the story with imagery.
Text Emphasis
If you choose to emphasize text, consider creating a narrative that uses two separate texts that play off each other. This is known as metatext. You might invent a system that pokes fun at or tells a separate ‘under’ story. Or perhaps you use two separate found texts that appear on the same page(s) and interact with each other. You may use imagery, but the text must be the main means of telling the story.
*Metatext: A text lying outside another text, especially one describing or elucidating another. —Oxford Dictionary
GUIDELINES
Final book size: Your choice
Binding: Your choice
Minimum spreads: 6
Image and/or text: Choose one to emphasize
Color: Your choice
Paper: Your choice
Printing/reproduction: Your choice
- Brainstorm ideas and create some sketches.
- Create a working dummy for this book. This will allow you to move your text and or images around, explore binding materials and techniques, and consider different options.
- You may choose to design this book in Word, Illustrator or InDesign, hand-set type, or other means such as using a typewriter or stencils. Would your story be better told with hand-written type?
GRADING
25 Points Total7 Conceptual development, 7 Design, 7 Craftsmanship, 4 Completion
RELEVANT ARTISTS
Past Student Work